Hi, I’m Josh Wayne. I’m a freelance user experience and product designer based in 🏔 Denver, Colorado. I also teach UX/UI design by writing articles, making videos, and reviewing books over at Design Smarts.

My work

Elevate Therapy

Research, strategy, UX, and UI design

Read case study

Kaiser Permanente

Strategy and UX design

Read case study


Research, strategy, user research, UX, and UI design

Case study coming soon

Watch me work

I create videos on my YouTube channel where I show my process for redesigning an interface.

Raceday (Part 1)

Watch on YouTube

Past clients

Google eBay DaVita Under Armour KP Advanced Energy Donately Socal Gas Tfs Zoetis

(And some stealth startups I’m not allowed to talk about)

About me

I’ve been a UX/Product Designer for over 13 years. Before that, I started my career as a developer until I realized the quality of my code doesn’t matter if people hate using the thing I made. I went looking for what made one app enjoyable and others frustrating. I quickly stumbled into the world of user experience design and I was hooked. Since then I’ve worked on dozens of projects with Fortune 500 companies, startups, mom and pop shops, and many others.

In late 2013, I made the jump to freelancing and never looked back. I’ve had the privilege to work with some amazing companies while having the flexibility to go on some cool adventures.

I love what I do and I’ll talk about design to anyone that listens so I decided to use that passion to help others become better designers. I created Design Smarts to teach others how to design badass software. It’s the kind of resource I wish I had when I started my career.

Josh Wayne

Want to learn design?

I created Design Smarts to teach UX/UI Design skills to designers. I write blog posts, post book reviews, and create resources to help designers be better at their craft.

Latest Article

The seeking behaviors
Go to designsmarts.co